E-Marketing: Pearson New International 6th Edition, Paperback Book, By: Judy Strauss and Raymond Frost

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

I've been using the internet since 1986, in the days of DOS and the Usenet (did a lot of online dating in those groups). I co-authored the first textbook on internet marketing in 1996 and have been following its exciting and fast moving landscape ever since. Social media have disrupted the field of Marketing and we have to keep up with our beloved customers. Fun and challenging! I'm a Marketing Professor and have many scholarly articles on this topic as well. I hope you enjoy our books.

• Books Author: Judy Strauss and Raymond Frost
• Number Of Pages: 432
• Language: English
• Publisher: Taylor & Francis Ltd
• Books Category: Business & Money
• Book Format: Paperback
• Books_ISBN: 1292023031
• Publication Date: July 23, 2013